Seo Redefined

Online Reputation Management is an on going process that needs to be practiced on a daily basis. There is a very easy way to monitor your image online. Just use Google Alerts. Google Alerts will scour the Internet during its regular schedule and alert you when it finds your name or company name (really any phrases you set it up for). This frees you from the daily task of doing this.

The URL for this cool little feature is http://www.google.com/alerts. When you get there you will see that you do not have to have a Gmail account to use this. I use it for my Gmail and Yahoo accounts. You can choose which groups to monitor. You can monitor just News, Blogs, Web, Video or Groups. In this same drop down menu I always choose Comprehensive because that will monitor all of the above for you.

There is another drop down menu that asks you how often you want to be notified. This is going to be a personal preference on your part. You can choose As-It-Happens, Once-A-Day or Once-A-Week. Again I chose As-It-Happens so I can react quickly to any negative information. Not that there will be any but if there is I want to squash it as quickly as possible.

Remember here that I strongly suggest you do this for two very good reasons. First you want to manage your Online Reputation so your "Brand" is not affected negatively. Secondly you want to be to react as quickly as possible to any negative and potentially harmful information.  It really only takes a minute a day to monitor your Online Reputation.